Yeti Frozen Custard

From Truck to Freezer By SHS

The brief.

Yeti sightings mean one thing in Austin, Texas. Fresh, hand-crafted frozen custard. And now that Yeti Frozen Custard introduced their line of frozen custard into the freezer section, customers don’t have to hunt down a truck to get their hands on a legendary pint. To help them stand out amid the competition, we chose a simple design and bright colors to make sure people would recognize this elusive custard. With a design that mirrored the food truck, there would be no doubt that they just saw a Yeti. The work even got the attention of The Dieline.