Ventana Medical Systems, Inc.

Identifying Solutions By kflynn

The work.

Ventana recently turned to CVR to help address the growing patient safety related concerns associated with mislabeling and cross-contamination of slides in the anatomic pathology lab. CVR developed an unbranded initiative called SaferPath, with the goal of increasing awareness and action among C-suite executives and Patient Safety Officers about the importance of consistently delivering accurate test results.

Our creative team developed an approach to visually bring the danger of these problems front and center with blended photos illustrating how misidentified and cross-contaminated slides can lead to inaccurate patient test results.  The campaign strategy included development of a display booth for the 2011 National Patient Safety Foundation Congress, print and online advertising to drive traffic to the SaferPath website, and a lenticular bag stuffer to encourage attendees to visit the Ventana booth while at the Congress.

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