Simmons First National Bank

Simmons First TV campaign gets right to the heart By kdawson

The work.

Stone Ward developed the campaign, ‘Portraits,’ which utilizes stylized black and white photography of local Simmons First bankers and positions the bank’s commercial services as “banking the way it used to be.” The nostalgic approach is designed to communicate to business prospects in Kansas and Missouri that although Simmons may be new to them, the bank has a storied history of personal service and success.

The multi-media campaign utilizes business journal print ads, newspaper inserts and online media, all of which include a unique URL that drives customers to a campaign landing page, WelcometoSimmonsFirst.com and provides opportunity for tracking and optimization of the campaign.

The brief.

Stone Ward client, Simmons First National Bank, is in growth mode. As a result, it has expanded its footprint outside of its home state of Arkansas into Kansas and Missouri. Simmons First turned to us to develop an introductory branding campaign designed to create awareness and drive leads for its commercial services.

The result(s).

Stone Ward looks forward to partnering with Simmons as they pursue their aggressive growth plans.