Lee’s Famous Recipe Chicken

Already Famous By Stone Ward

The work.

Stone Ward created a Facebook app for the contest and designed a new cover photo, wall art and a website module. Promotions for the contest included multiple eblasts and social media posts.

The contest ran for four weeks with randomly drawn weekly winners receiving a $50 gift card. After the four week entry period, the top five submissions faced-off in a week-long fan voting period, where the grand prize winner took home $500.

The brief.

Lee’s Famous Recipe Chicken, a casual dining franchise with locations in 12 states, recently launched a new campaign, created by Stone Ward, called “Lee’s: Famous for Chicken.” To engage Lee’s more than 11,000 Facebook fans, the agency recommended developing a social media contest to complement the campaign. To participate, customers were asked to submit a photo and description of what makes them, their family or hometown, famous.




The result(s).

The contest had 234 entries and increased Lee’s Facebook fans by 739 likes. Over 700 fans interacted with the contest, and the app was viewed more than 6,000 times and 1,319 total votes were received during the voting period.

In addition to the “Famous For” contest, Lee’s hosted an employee “Famous For” contest. Fliers were emailed to franchise operators to post on their employee board asking employees to submit a photo and description of why they are famous. There were four weekly $25 gift card winners and a $100 grand prize winner.

Both contests were a great success in driving customer engagement and positive conversation through Lee’s digital channels.