If someone asked, “Could you help assemble a full-tilt boogie media blitz in just over two months, complete with press conferences, a public outreach program schedule, a 5-minute presentation video, radio, TV, website, bus cards and collateral? Oh, and can you do it in both English and Spanish?” Could it be done? They asked, and yes…we did it!
Driven by the Indianapolis Metropolitan Planning Organization (MPO), Central Indiana Regional Transportation Authority (CIRTA), and IndyGo, Indy Connect was an unprecedented collaboration of entities working toward a defined regional transportation future. Essentially, Indy Connect asked the public to help shape a regional transportation system that could benefit all Central Indiana communities. CVR developed this multimedia campaign to help garner public input and drive them to www.IndyConnect.org.