A New World of Heat Pumps By kflynn
HVAC industry leader and long-time CVR client, Carrier, had developed a new product so powerful and efficient, it redefined what heat pumps are, what they can do and even where they could be installed, dramatically expanding the sales market. Accordingly, CVR developed a print campaign targeting dealers for this revolutionary product that went where no heat pump campaign had gone before. Eye-catching visuals took the product to remote parts of the world to demonstrate the product’s ability to adapt to just about any environment, anywhere in the world. In a really big way.