California Avocado Commission

Putting the California back in California Avocado By Mandi Dossin

The brief.

Not all avocados are created equal. In fact, the Hass avocado, highly regarded as the world’s most delicious variety, was born right here in California. And for good reason. There’s something special about the soil, the climate, and most importantly, an exclusive group of family farmers meticulously nurturing and harvesting each one by hand.

Our research showed that this was a big deal to consumers. The culinary-conscious were looking for the taste that only happens in California. So naturally our focus turned to telling the rich stories of our state and our special family growers.

CAC Image 1
Bilboard
In-Store
Health Club Poster
Subway Poster

The result(s).

How we helped The California Avocado Commission
Broadcast Production
Print Advertisements
Health Club Posters
Grocery Cart Signage
In-Store Displays
Digital Advertising
Billboards and Transit Posters
Media Planning & Buying
Branded Content
Strategic Planning
Market Research