Not all avocados are created equal. In fact, the Hass avocado, highly regarded as the world’s most delicious variety, was born right here in California. And for good reason. There’s something special about the soil, the climate, and most importantly, an exclusive group of family farmers meticulously nurturing and harvesting each one by hand.
Our research showed that this was a big deal to consumers. The culinary-conscious were looking for the taste that only happens in California. So naturally our focus turned to telling the rich stories of our state and our special family growers.
How we helped The California Avocado Commission
Health Club Posters
Grocery Cart Signage
Billboards and Transit Posters
Media Planning & Buying