Arkansas Game and Fish Commission: Treestand Safety

Approaching Hunting Season with Humor Proves Successful By Stone Ward

The work.

Stone Ward and 360 Filmworks created a campaign around tree stand safety that focused on best practices while incorporating humorous moments to communicate these tips in a way that would be well received with the target audience. These short videos are hosted on AGFC’s Facebook page and have been viewed more than 68,000 times.

The brief.

As the 2015 hunting season quickly approached, the Arkansas Game and Fish Commission (AGFC) wanted hunters to take the necessary precautions to stay safe while in an elevated tree stand. Surveys have shown that one out of two tree stand users don’t use any form of safety device.