HERNDON, Va., July 11, 2013 — Digital Strategy Integration for Region’s Largest Independent Agency
White+Partners Advertising Agency, the region’s largest independent integrated social media, marketing and advertising firm, announced today that it has acquired A Brand New Way, a digital strategy and UX firm. Matt White, CEO of White+Partners, said he is bringing aboard owner Patrick Ashamalla as Chief Digital Officer and as a partner.
“Media consumption is changing dramatically,” said White. “This acquisition steps-up our digital capabilities and will give White+Partners clients better integration of online marketing with their sales, operations and future product offerings.” Vocus recently released industry statistics that show digital media is a $35 billion industry and expected to double over the next five years.
“White+Partners will bring an imaginative response to new cultural behaviors,” said Ashamalla. “Digital Advertising and creative is about a cultural mindset and identifying innovative ways to reach people.”
The agency has been offering creative solutions and generating user experiences for years. Its recent work for the Washington Nationals, DC United, Luray Caverns, Delaware North Parks & Resorts (Shenandoah National Park) Roy Rogers and Visit Fairfax has increasingly focused on digital. A current campaign for Visit Fairfax engages tourists and travelers with “talking” historical characters using mobile devices and QR codes.
“Patrick is a creative director who also happens to be a digital technologist,” added White. “The benefit to our prospects and customers is expanded digital strategy, design, and UX integration.”
About White+Partners: White+Partners was founded in 1964 as Nolan Duffy and White, by E. James White who had a passion for creative that delivered results. Today, W+P translates that ROI spirit into helping clients find their “Win,” and in doing so the agency has built an impressive roster of national and local clients that include Apptix, Produce Marketing Association, Navy Mutual Aid, Bay State College, The Chefs Academy, Mercedes Benz of Arlington and Alexandria, Visit Fairfax, NFPA, Luray Caverns, Delaware North Companies at Shenandoah National Park, The Washington Nationals, D.C. United, Roy Rogers, American Diabetes Association and Wolf Trap National Park for the Performing Arts. For more information, please visit www.whiteandpartners.com.