Pat McKinney, partner/evp/chief creative director at the Dalton Agency, has been interviewing warriors while directing a series of videos for our client, Wounded Warrior Project. As he shares below, it has been an inspiring, life-changing experience.
“I grew up listening to my Dad tell me stories about his experiences in World War II—stories that were interesting, exciting and sometimes funny. These were the “war” stories I knew. When we started working with Wounded Warrior Project® (WWP), I began hearing war stories of a different kind.
Landstuhl Regional Medical Center in Germany is one of the first locations warriors are taken after being injured. Most of the time during transport, the warriors’ belongings are not taken with them. WWP provides comfort items such as jackets, sweatpants, T-shirts and blankets to them, trying to make their stay and travel back to the States as comfortable as possible.
WWP also supports the doctors and nurses caring for Wounded Warriors. Through a “thank-you” campaign with warrior stories in the form of posters and videos, they are able to share gratitude and encouragement for the staff who take such great care of all Wounded Warriors.
It’s these stories that have had a profound impact on my life. I have had the privilege of directing many of these “resiliency” videos. Sitting down with these men and women and talking with them about their trials and triumphs has been a great experience.
I’ve been able to meet some of these men and women at different points in their recovery processes. It has been encouraging to see the adaptation of these courageous warriors to their new “normal.” Listening to these stories has made me put my own obstacles (or as one warrior put it “speed bumps”) into perspective. I have also learned to celebrate what you have and not to be discouraged by what you don’t have.
I know these videos are to thank that staff in Landstuhl and let them know that the work they do has a tremendous effect on the lives of these soldiers. But I realized that their work also has a ripple effect on the people around these warriors. I’m one of them.”
- Pat McKinney, Dalton Agency partner/evp/chief creative director
“Putting someone else before yourself will benefit you more in the long run than worrying about yourself.” Marine Corps Wounded Warrior Brian Sellers talks about his recovery from a combat wound in Iraq, and the wonderful medical teams in Landstuhl, Germany, and Bethesda who saved his life and inspired his career.