When we made a commitment to engage in social media five years ago, we set a strategic goal of making it one of our core competencies and making sure we practiced what we preached. After all, if we were going to enter the world of new media and advise our clients, we had to walk the walk.
To begin, we invested in talent by promoting from within and recruiting some of the best minds in social media. We then set out to demonstrate our expertise in social media strategy, social channel development, community management and social media monitoring/metrics within the agency’s own social media channels.
One of those channels is Facebook. We knew that Facebook would continue to be an ideal platform to share experiences within the agency, promote and showcase our clients and share our agency culture. Growing followers has always been a goal and our initial hope was to someday have 5,000 followers. At the same time, we know that the real currency in social media is engagement – not just “likes.”
I couldn’t be more proud of our team, their efforts and the ongoing engagement from our followers. I am hopeful that everyone that engages with us on our social media channels feels connected to the Dalton Agency in some way. And, as proclaimed in the headline above, the Dalton Agency will celebrate a major milestone today. One that many major advertising agencies throughout the country cannot come close to – 10,000 followers on Facebook! It is up to us to keep the conversation going and engaging!
I certainly feel comfortable telling clients and potential clients that when it comes to social media – we truly Walk the Walk and Talk the Talk.