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Transforming Mobile Shopping: Peter Mayer and Zatarain’s are the first to use iBeacon TechnologyPeter Mayer / 11-06-2014

When Apple rolled out iBeacon, a product that, according to the tech leader, “enables an iOS device or other hardware to send push notifications to iOS devices in close proximity,” we immediately thought of possible application for our clients.

Our partners at inMarket, who are experts on in-store mobile experiences, launched an iBeacon-based network called Mobile to Mortar at supermarkets throughout the U.S. earlier this year. With this technology, it can ping smartphone consumers while they are shopping with loyalty rewards offers, targeted coupons and grocery list reminders. Based on Peter Mayer’s recommendations, Zatarain’s became the first CPG (consumer packaged goods) newsletter to take advantage of this opportunity to stand out in the grocery aisle.

The Zatarain’s Mobile to Mortar campaign is now live and includes a rewards program where consumers can earn points for interacting with the brand. Consumers can read recipes, download coupons and find Zatarain’s products in the appropriate sections of the store. Because iBeacon recognizes location within the store, coupons can be targeted to consumers based on the specific aisle they are in. So if a consumer is near the poultry aisle, we can send them ideas on how to incorporate a Zatarain’s product to jazz up their family’s chicken dinner.

We have also incorporated research into the campaign that will help us measure the effectiveness of our efforts and optimize them as the technology and our messaging continues to evolve.

To learn more, check out MediaPost’s article Zatarain’s Cooks Up iBeacon Campaign.


Peter Mayer and Zatarain's - iBeacon


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