The Halo Group Helps U.K. University Put Social Responsibility on U.S. C-Suite Agenda
Agency launches Executive Education programs to NYC fashion and finance industries
NEW YORK, March 13, 2014 – The Halo Group, a branding and marketing communications agency, is pleased to announce they have been selected by Glasgow Caledonian University (GCU), one of Scotland’s largest universities, to support the launch of their Soho Manhattan satellite campus, the first British university to establish a base in New York City. The University, which traces its history back to 1875, plans to link its New York campus with GCU London, the home of the British School of Fashion. GCU NY will be an incubator for forward-thinking socially responsible business education not just for New York, but the world.
The Halo Group will work alongside GCU to strategize, plan and execute a brand identity and online experience necessary to reach their overall business goals of continuous learning and deep-rooted social conscience for the New York campus. The agency will create an integrated marketing communications program for GCU’s customized range of non-credit and non-degree-related executive education programs and master-classes in key areas of need, including the business of fashion, luxury brand management and finance and risk management.
“We’re proud to be helping GCU NY put socially responsible management education on the talent agenda of U.S. business leaders, particularly in dynamically changing markets like fashion and finance,” said Linda Passante, CEO/Co-Founder. “These programs are so timely and reflect the demands of a changing business landscape and the reality of modern business strategy. Businesses are starting to realize that profit and social responsibility are inextricably linked. Social business isn’t just good business anymore. It’s the future of business.”
“This is an exciting period in GCU’s history and we are delighted to be partnering with The Halo Group to achieve our goals to be at the vanguard of Scotland’s and Britain’s contribution to enterprise, innovation and learning in one of the great cities of the world,” said Cara Smyth, Vice President, GCU New York, a former director of Burberry and Jil Sander. “Halo will help us to play a pivotal role in bringing our mission of ‘Working for the Common Good’, at the heart of everything we do, to train a new group of global leaders.”
Halo has a long history of helping socially responsible brands realize their ideals. It has helped German refrigeration brand Liebherr, one of the most sustainable refrigeration manufacturers in the world, crack the North American luxury appliance category; New York Health and Hospital Corporation’s give back to the communities they serve through the launch its CityDoctor medical scholarship program; St. George’s University bring high quality medical education to aspiring doctors in over 40 countries and now Glasgow Calendonian University empower the next generation of socially responsible business leaders.
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About Glasgow Caledonian University (GCU)
Glasgow Caledonian University is an international university delivering excellence, with an over-arching commitment to the common good. With 17,000 students at its main Glasgow campus and outreach campuses in London, New York, Bangladesh and Oman, the University offers a dynamic environment for learning, teaching and applied research. The University’s Chancellor, Nobel Laureate Professor Muhammad Yunus, is one of the world’s most decorated citizens for his pioneering work in micro-lending and alleviating world poverty, and holds America’s highest civilian honors – the Congressional Gold Medal and the Presidential Medal of Freedom. For more information visit gcu.ac.uk.
About The Halo Group
Headquartered in New York, The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps a select group of international, national and regional companies in over 23 countries with every experience that a customer has with their brand. Halo’s work has been honored with more than 200 of the industry’s top awards; Telly, Webby, Marcom and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is a privately held, woman-owned agency and is a member of AAAA, PRSA, DMA, AMA and a recognized NYS Minority owned business. Visit thehalogroup.com to see how we Shine.