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The Halo Group Debuts The Halossary — A Handy Guide to Industry Lingo… It’s not so great at parties, but terrific at the officeThe Halo Group / 07-03-2014


NEW YORK, March 7, 2014 – The worlds of branding, advertising and public relations have always loved creating their own special lingo. It probably started as something of a necessity. Then it became a pastime. Now, there’s so much marketing jargon and so many buzzwords that it’s easy to lose track of them all.

As marketers, who are constantly collaborating and evolving our skills, its important to keep up with what’s new. So, out of a sense of duty, and because it seemed like fun, The Halo Group, a New York City based branding and marketing communications agency, made this handy guide of marketing terms so those in our industry can toss them around at their next big meeting. It’s called the Halossary. (Yes, we made up another term.)

To view and download the Halossary and share with your readers, check out:



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