The Halo Group Debuts Multimedia Digital Pressroom
Media Professionals Get Inside Look into Award-winning Integrated Agency
NEW YORK, June 5, 2014 – The Halo Group, a branding and marketing communications agency, announces the launch of their digital pressroom, providing press the latest insights into advertising and marketing communications.
“Our digital pressroom is a more efficient, real-time solution to create, manage and distribute news, engaging and connecting with industry media,” said Lara Cohn, SVP/Director of Public Relations. “Journalists now have an easily accessible, useful tool that will keep them informed about the latest Halo press releases and news, while serving as a year-round repository of information for background context and stories.”
Halo assembled their pressroom with PR Newswire’s ARC Engagement Platform, the first time this platform was utilized in a business-to-business capacity for an agency marketing campaign.
“I’m thrilled that The Halo Group has selected PR Newswire’s ARC to showcase their award-winning campaigns,” said Bev Yehuda, VP, Web Engagement at PR Newswire. “The ARC is a dynamic choice for content marketing efforts: a fully branded and responsively designed microsite, it pairs a strong multimedia focus with PR Newswire’s unparalleled distribution network. The Halo Group’s ARC will drive a highly-engaging and user-friendly experience, tailored for audiences seeking examples of their work.”
Showcasing Halo’s various award-winning campaigns, the pressroom offers media access to:
– The most up-to-date information on clients, awards and campaigns
– Halo’s team of branding and marketing communications experts
– Global marketing trends for senior marketing executives and CMOs
– Multimedia text, photo and video assets
– Social media live tweets
– Fully embeddable media player to download and share content
Members of the media can view the digital newsroom at: http://www.multivu.com/players/English/65928-thehalogrouppressroom/
About The Halo Group
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo’s work has been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is independently owned agency, headquartered in New York and is a member of AAAA, PRSA, AMIN, NAWBO, and a recognized MWBE. Visit www.thehalogroup.com to see how we Shine.