Small: A term relative to our size, not to the size of our ideas, it’s why many of America’s best brands and most talented people call Bailey Lauerman home.
We’ve always believed great ideas can come from anywhere—even from a small agency in Nebraska.
After being named Advertising Age’s 2013 Small Agency of the Year at the awards ceremony in Portland, Ore., last week, we think it’s an idea worth expanding upon.
The “return to small” trend is impossible to ignore. Small independent shops like ours are picking up significant assignments from massive brands. Big-name marketers are clearly seeing the distinctive value agencies our size can offer that the big legacy agencies just simply cannot: attention from our most senior talent, the ability to move quickly and work well with others (clients and other agency partners included), and of course, killer creative work.
The really great news?
Because we are beholden to no one other than our clients and our people, the profits we earn are the profits we keep. We get to invest in new ways of working, new talent and new opportunities. Allowing our team to remain singularly focused on creating ideas big enough to alter the destiny of the brands we serve.
More often than not, we’re hired for some of the most complex, unwieldy challenges the company is facing, coupled with the shortest timeframes. Our approach allows us to solve challenges more rapidly than our big agency counterparts. The trick? Simple is usually better, and fewer people can mean better, faster outcomes.
As we remind our clients, “we’ll move as quickly as you need us to.”
Over craft beers, cupcakes and breakfast casseroles, we spend an inordinate amount of time together focused on developing an intimate understanding of each other’s strengths and how to best utilize individual talents for the collective good of the brands we serve. Everyone on our team knows each other, and in most instances, our clients know their entire team.
Within our 20,000 square feet of space, we don’t simply share desks. We share our families, our quirks, and our lives. We eat together. We celebrate together. We argue, together.
Fueled by spontaneity and an intense focus on camaraderie, our connections to each other and to our clients give us the confidence to share ideas, challenge the status quo and do things most would consider impossible.