On April 18-19, Simantel traveled to Munich, Germany, to attend Europe’s largest heavy equipment tradeshow, Bauma. The trip allowed us the opportunity to connect with our AMIN EAME partner agencies and also with Caterpillar—a client we share with our European counterparts.
The trip also presented the opportunity to learn from one another. With AMIN, we shared business development ideas and discussed ways to collaborate on global campaigns. Additionally, our agencies received brand training from Caterpillar.
All in all, the trip was a tremendous success!