SHS won two Awards of Excellence in the highly competitive Business Marketing Association’s (BMA) B2 competition. The Chicago-based BMA sponsors the largest annual competition where the best business communication companies, brands and agencies are recognized.
“Our hearts were truly in these campaigns,” said Tom Bertels, SHS managing partner. “Having this work recognized as top in the country is very fulfilling. It demonstrates our team’s sharpness and aptitude for recognizing client needs and executing a remarkable campaign.”
SHS developed an integrated, attention-grabbing campaign for the Kansas Health Foundation called Truth about Teeth to build awareness for water fluoridation. The campaign communicated to Kansans the urgency of the oral health issue in the state, educated Wichita and surrounding communities on the benefits of water fluoridation as a potential solution and developed a relationship with the dental community to garner its support.
Elements included print, outdoor and transit advertising, a parallax-scrolling website, an interactive Facebook app and a variety of Borderless Branding™ elements such as chatter teeth, a traveling photo booth and activity books for dental offices.
For Spirit Aerosystems, SHS developed an integrated, globally focused campaign targeting specific MRO and airline customers. The “Making AOG Disappear” campaign increased international awareness of Spirit’s aftermarket division product and services capabilities.
SHS used a direct-mail collateral piece supported secondarily by targeted messaging through trade and segment-specific publications.
According to the BMA website, nearly 1,000 entry submissions were received globally. A network of senior corporate marketers and leading b-to-b agency executives judged the best work of 2012. The complete list of winning entries is posted at www.marketing.org.
SHS has ranked among the top five agencies for the last 15 years of the BMA competition.