The Engine Alliance (EA), a 50/50 joint venture of General Electric (NYSE:GE) and Pratt & Whitney, a unit of United Technologies (NYSE:UTX), has selected Sullivan Higdon & Sink (SHS) as its advertising agency of record, effective June 1, 2013. The EA produces the GP7200 engine, the quietest, most reliable, and most fuel-efficient powerplant for the Airbus A380. The SHS aviation, aerospace and defense team, based in Wichita, will handle the account.
“At the Engine Alliance, we wanted to develop new and exciting messages to the industry regarding the advantages of our products and services. We sought the right agency to work with us.” said Sam Descoteaux, Vice President, Sales & Marketing. “SHS demonstrated a solid understanding of our needs. We sincerely look forward to building on their successful track record of engaging and effective programs within the commercial aviation sector.”
SHS managing partner Tom Bertels said, “This is such an exciting, unique opportunity. We’re truly looking forward to digging in with the EA team and developing campaigns that dovetail with their business and sales strategies. We’ve already discussed advertising, social media, public relations and unique branded content. We’re ready to hit the ground running.”
SHS will handle ad campaign strategy, creative execution, and media planning and placement, as well as contributing to the client’s public relations and nontraditional media efforts.