GLG Executed Global Launch of World’s First Streaming Video Player, Today Owner of 7 New National Awards for Outstanding Websites and Groundbreaking Commercials
SEATTLE – The award-winning, internationally impactful digital marketing start-up The Garrigan Lyman Group (GLG) is now celebrating 20 years as one of the premier digital marketing agencies in the United States. Founders Tim Garrigan, an award-winning television executive, and Rebecca Lyman, a live-event specialist, met in 1990 while producing the Goodwill Games in Seattle. Growing from a two-person shop in 1993 to a 100-person agency today has occurred through thousands of projects for a variety of brands and has elicited innumerable honors, recently including three 2013 Internet Advertising Competition (IAC) awards for superior websites for clients T-Mobile, Toyo Tires and Avaya.
Over the years, the company philosophy has always held true: “GLG employees are our number one asset to provide strategy, creativity, technology and a personal accountability that ensures results,” Garrigan commented.
“We started with two folding tables, two phones and a fax machine in an office in Seattle’s Pike Place Market with no elevator,” Lyman said. “It has been an amazing ride through the convergence of media and marketing. We grew up digital, and what that was and what it is now is to behold our incredibly talented team of super-smart strategists, designers, writers, producers, technologists, and media and analytics specialists. We couldn’t be more proud.”
Fittingly, GLG began the day after the World Wide Web went public, when the European science agency CERN made the software that runs web servers royalty free. Since then, GLG has been at the forefront of marketing and technology, leading the global launch of the world’s first streaming video player from Real Networks, producing the first successful viral campaign for Microsoft and coordinating the first website to chronicle the 15-day journey of space tourist Charles Simonyi to the International Space Station. Today, GLG continues to be at the leading edge of digital technology’s transformation of marketing and the customer experience. That includes harnessing the global mobile ecosystem, creating high-quality user experiences across digital platforms and strategically working with CMOs and CIOs to achieve business goals through agile creative and technology solutions.
“GLG is applying its expertise and leadership in marketing, technology and analytics to enable companies to reach their business goals, across the organization,” Garrigan said. “Today, for example, marketing organizations want technology in all of their plans. IT organizations need to ensure that technology is secure and performs within their infrastructure. Couple that with a growing focus on scrutinizing a return on every marketing and technology dollar spent, and GLG finds itself in a leadership position of this continuing transformation. It’s really fun to harness data and creative thinking to build fully engaged brands around the world.”
The first GLG clients were McCaw Cellular, Microsoft and Digital Systems International. As those companies grew, so did the agency and the opportunities to add new services, including brand strategy, content, films, event creation and demand generation. The company has continued to evolve right along with culture and consumer technology. Websites, mobile, apps, streaming video, social networks, search and digital advertising all work together to power content that reaches customers for many of today’s popular brands, including T-Mobile, Microsoft, Avaya, Intel, Babolat, Disney, THX, Umpqua Bank, Toyo Tires, Care Innovations and more.
“For 20 years now, I’ve thrown every marketing challenge imaginable at them, and they’ve always over delivered,” said Matt Nichols, Manager, Multi-Vendor Service Marketing at Philips Healthcare. “They put their strategic and creative minds together with their latest technology innovations in a way that has always made me successful.”
Over the years, the results have spoken volumes to credit the quality of GLG’s work. As lead agency for client Avaya and its partner marketing, GLG helped Avaya see a 96% increase in sales. GLG also helped a consumer technology client see a 39% increase in e-commerce sales, a thought leadership website for Dow Jones receive an 89% approval rating and a well-known do-it-yourself brand grow by 70,000 new Facebook likes in 70 days. For four consecutive years, GLG has been honored as the Puget Sound Business Journal’s #1 agency in town, and the future looks bright.
“Roaring into our twenties, we’re already seeing well into the future of mobile advancements and social network strategizing—engagement is everything!” Lyman commented. “Moving forward, we intend to remain ahead of the digital curve, to maintain thought leadership in the digital space, and I must say, we’re pretty excited about the future.”