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GWP brings on the pain of arthritisGWP Brand Engineering / 19-02-2014

4.6 Million Canadians live with the pain of arthritis. GWP was asked to create a breakthrough TV campaign to re-set the Canadian Arthritis Society’s agenda by reaching out to Canadians and asking them to share their stories of pain. Based on learning from the flood of stories that came back (as Tweets, Facebook postings, phone recordings, and web postings) the society is re-engaging with its audience and focusing its efforts on the things that matter most to its constituents.

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