Agency Goes to YouTube on Behalf of New Client
March 25, 2013
DGWB for Hilton
DGWB Advertising and Communications in Santa Ana has launched a campaign for Hilton Garden Inn focused on business travelers. Hilton Garden operates under the Hilton brand, with more than 560 locations around the world, including 40 in California, two of them in Orange County. The latest advertising push started with a recent study that indicated most business travelers actually enjoy their time on the road, according to Mike Besack at DGWB. Research firm TNS, part of London-based Kantar, conducted a survey of 1,001 travelers and found that 92% of respondents were satisfied with their travel schedules, and many indicated that experiencing new places and meeting new people are some of the most enjoyable parts of business travel. “DGWB took it from there and gained additional insights that supported that claim,” Besack said. Its campaign includes television spots and print ads. TV spots will run through November on various cable networks, such as CNN and the Weather Channel, as well as online on Hulu.com.