SEATTLE – Consumers are changing the way they shop, and forward-thinking brands are utilizing cross-channel digital marketing advancements to take advantage of new opportunities. Customers are doing more research and finding lower prices with competitors while they’re in your store or on your website. They have more purchasing options, and, today, they expect personalized services that are consistent across a variety of channels, whether on a device, online or in person. Now, user-centric design, big data and robust content management solutions are enabling marketers to provide highly personalized experiences that remain consistent however customers engage with a brand—and these marketers are seeing great success.
This is according to the trend report “How to Fix a Flat Sales Funnel“, released today by The Garrigan Lyman Group, an award-winning digital agency. The report examines new technology, how consumer expectations are changing the sales lifecycle, and what smart brands are doing about it. “Traditional modes of analysis that focus on linear funnel metaphors or on top-down, demographic-based marketing models must be enriched given that consumers now have control over how and when to receive content from brands and companies,” Chief Experience Officer Eric Parkinson commented. “Prospects and existing customers will access your brand and product information across different channels. Since they will jump freely from one to another over the course of time, it is crucial to measure and understand this flow and offer relevant content in the correct spots. This means that companies must supplement traditional campaign thinking with customer experience journey thinking. Understanding these customer journeys will increase customer satisfaction and impact your ROI by allowing you to design sharply targeted offerings in the right spots.”
“How to Fix a Flat Sales Funnel” answers the following questions:
1. What are some of the latest digital marketing advancements empowering businesses to attract and retain customers?
2. How are customers changing the way they shop?
3. How does a business create a consistent brand experience across various marketing channels?
To access GLG’s latest trend report, click here.