The Dalton Agency is thrilled to announce that Tampa’s Big Cat Rescue received the most votes in this year’s Dalton Cares initiative. Dalton Cares, the Dalton Agency’s annual charitable campaign, aims to build awareness and support for area nonprofits by developing creative, engaging posters and asking the public to vote online for its favorite. The Big Cat Rescue got a total of 14,523 votes in this year’s voting period, which ran from March 5 to April 16.
“This is the first year we have expanded this campaign beyond North Florida, opening it up to nonprofits in Atlanta, Tampa and Orlando, and we are glad that we did,” said Jim Dalton, president and CEO for the Dalton Agency. “Dalton Cares allows us to give back to the community by translating our creative talents and media reach into building awareness for these deserving organizations. We are excited to see the impact this initiative has had on creating buzz for Florida’s and Georgia’s nonprofits.”
As the top vote getter, the Dalton Agency will award Big Cat Rescue with the creative awareness poster, valued at $5,000, will develop and produce a 90-second promotional video for Big Cat Rescue, valued at $10,000, and make a $1,000 cash donation to the nonprofit. Here is their winning poster designed by Pat McKinney, Dalton Agency evp/chief creative director.
The mission of Big Cat Rescue is two-fold: to provide the best possible permanent home for big cats in its sanctuary and to educate the public about the plight of big cats – both in captivity and in the wild – in order to end the abuse of and avoid extinction of these majestic animals.
Big Cat Rescue launched an aggressive outreach campaign on its social media sites such as http://www.facebook.com/bigcatrescue and http://www.twitter.com/bigcatrescue to generate votes, and will use the Agency’s services and donation to promote awareness of and protection for big cats.
Susan Bass, director of public relations for Big Cat Rescue said that the nonprofit’s success in the Dalton Cares campaign is due to its active supporters.
“We have incredibly passionate supporters who will do whatever is necessary to help big cats and our sanctuary. When we ask our supporters to take action, hundreds if not thousands do so within hours, sometimes minutes,” said Bass. “Having this support from the community, and from the Dalton Agency through the Dalton Cares campaign, will help us to reach even more people with important information about how they can help to protect big cats and end the abuse.”
Earlier this year, nine finalists out of more than 550 nominations for nearly 200 nonprofits in the Atlanta, Jacksonville, Orlando and Tampa areas were selected to compete in the online voting process for Dalton Cares. After a two-month voting period, Big Cat Rescue received the most support in the online public voting. Angels Among Us (Atlanta), Daniel Kids (Jacksonville), Girls for Africa (Jacksonville), Hands On Atlanta (Atlanta), Make A Wish Georgia (Atlanta), Miles for Moffitt (Tampa), K9s for Warriors (Jacksonville) and Ronald McDonald House of Central Florida (Orlando) were also selected to participate in the campaign.
Thank you to everyone who participated in the Dalton Cares poster contest, and congratulations to Big Cat Rescue!