It’s like a PhD in awesomeness. We took home a silver in the Collegiate Advertising Awards national competition of college and university marketing materials for the campaign we created for Niagara University.
“What’s On Your Mind” is a series of seven 15-second commercials addressing critical issues students face when selecting a college. Subjects included job placement, campus involvement, financial aid, community service, and study abroad opportunities. To get the backstory and see the commercials, check out our blog post on the campaign: Kids tell it like it is in our new Niagara University campaign.
More than 700 entries from the United States and Canada were submitted in the CAA competition’s multiple categories, highlighting communication, marketing, and advertising initiatives. Panels of industry experts judged material based on criteria including creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.
Nice work, NU team!